Sponsorship Criteria

MTN receives a great amount of sponsorship proposals each year. And to help facilitate smoother approval process, there are certain criteria that should be included in the proposal. We would be more than glad to receive your proposals when it adequately meets our needs. We’ve identified a set of criteria that you should base your proposal on to get you started on the right track. You should also take note of MTN core brand values before drafting out your proposal.

General considerations

  • We will consider proposals aligned to our current sponsorship portfolio (Golf, Music, Football, Lifestyle).
  • We will not consider proposals aligned to individuals, political and religious properties.
  • We prefer to invest in sponsorships that carry out audience research during and/or after the event, including sponsor questions and providing results to the sponsor.
  • We generally need a minimum of 4 months lead to initiate a legal agreement to a sponsorship property

Some questions to think about before starting your proposal

  • Would the sponsorship be in line with MTN’s business and communication objectives?
  • Is there a strategic fit between the MTN’s target market and yours?
  • Will the event have strong media element to allow MTN to reach a broad segment of target market?
  • Will sponsoring the event drive customers to MTN network?
  • Will sponsoring the event reward loyal customers?
  • Will sponsoring the event drive sales usage?
  • Will the sponsorship offer a favourable return on investment?

Your proposal MUST include

  • Key details of the opportunity, including sponsorship investment and expected Return on Investment.
  • Overview of your key objectives, marketing, advertising & communication plans – including what is and is not confirmed.
  • List of rights holders, media partners and sponsors who have committed to date.
  • A comprehensive list of what the rights package entails and perceived benefits/value to MTN, including how they relate to us and our products.
  • Timeline including important deadlines.

Our Core Brand Values
  • Foresight
  • Commitment
  • Guidance
  • Building a future for our people and the customers we serve.
  • Leading the way through connectivity enablement.
  • Simplicity
  • Imagination
  • Insight
  • Creativity
  • Doing things differently.
  • Making unlikely connections.
  • The unexpected exceeds expectations.
  • Solid Principles
  • Trusted
  • Togetherness
  • We are, because of you, our customer.
  • We are, because of you, our employee.
  • With your trust and belief, we will always succeed.
  • Teamwork
  • Friendly
  • Personal
  • Warm
  • Caring
  • Doing things differently.
  • Making unlikely connections.
  • The unexpected exceeds expectations.
  • Optimistic
  • Future Focus
  • Passionate
  • Happening
  • Creating brighter futures, for everyone whose life we touch.
  • Empowering people, communities and countries.
  • Creating possibility.

Sponsorships must provide at
least SIX of the following

  • Natural link with MTN core brand values (see above).
  • Reach/Access to target market (see below).
  • Revenue generation opportunity via mobile content & download.
  • Ability to activate the property and in so doing add-value to our target markets.
  • Exclusive naming rights to event or high profile sub-event.
  • Limited degree of sponsorship clutter.
  • Limited/No ambush potential.
  • Established track record.
  • On-site sales opportunities.
  • On-site research/product testing/concept testing.
  • Access to existing databases.
  • Database-generating activities.
  • Provide networking opportunities for key customer hospitality (‘what money can not buy’ activities are particularly good).
  • Provide promotional main media time/space (logo exposure does not count).
  • Access to appropriate celebrities.
  • Product placement (using our product in a meaningful way as part of the event).

Submission Process

Submit your proposal to sponsorship.GH@mtn.com. For enquiries, you can contact us on  +233 244300 000
An automated acknowledgment of receipt will be sent to by the system as soon as the proposal details have been captured.
Each proposal will be reviewed by the sponsorship Manager before proceeding with a recommendation.
Where it meets the criteria vis-à-vis an available budget, a plan is initiated for approval.
A maximum 25-working day revert on our disposition of the proposal will be sent.